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How PUBG leveraged the Indian Market

PlayerUnknown’s BattleGround, also known as PUBG has taken India by a storm under the category of mobile gaming. The hype is...

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How Localisation Evolved with the Gaming Industry

Video Games are not as ancient as other entertainment products. They are more or less around thirty years old and their...

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Why Multi-Lingual SEO is important for conquering India

India is the second-largest online market in the world after China with over 560 million users. Even though a significant percentage...

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How to Localise your Game for Japan

Japan is the world’s third-largest market for video games after the US and China. Japanese gamers spend the most money, the...

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How McDonald’s Conquered India through Localisation

The Golden Arches of McDonald’s have over the years turned into a basic piece of the Indian fast-food scenario. All thanks...

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Game culturalization

Some game developers and publishers may think “culturalization” is just another term for “localization”. This thinking can’t be blamed as many...

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