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Category Archives: Game Culturalization

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Game Localisation for Russia

Russia is the biggest country in the world. As of 2020, it is number 9 in terms of its population. Almost 76% of the population is urbanized. The urban youth is now increasingly diverting towards gaming, mostly mobile gaming. Russia currently ranks number 11 in revenue earned from the...

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Common Game Localisation Errors to watch out for!

Gaming is one of the few global industries, budding with loyal fans who care for their favourite titles. Which means simply localization isn’t enough. You’ve gotten to nail it. Localization doesn’t always get the recognition it deserves from video game developers and publishers, but it’s something you can’t afford to...

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Localising you Content for South Korea

The South Korean market is exceptional and striking. Tons of Big-Player Multinationals who are already successful in other countries have had to brawl it out to capture the South Korean Gaming Market. Some big brands that have had difficulties establishing themselves include Taco Bell, Walmart, Yahoo, Airbnb, and the biggest...

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How PUBG leveraged the Indian Market

PlayerUnknown’s BattleGround, also known as PUBG has taken India by a storm under the category of mobile gaming. The hype is such that people are 25x as likely to search for PUBG directly as to when searching for mobile games. With 50M downloads and 33M active users from India...

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How Localisation Evolved with the Gaming Industry

Video Games are not as ancient as other entertainment products. They are more or less around thirty years old and their history is not as rich as novels, poetry, plays, films etc and is in fact quite short. When compared to other entertainment products, this industry has had a...

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How to Localise your Game for Japan

Japan is the world’s third-largest market for video games after the US and China. Japanese gamers spend the most money, the per-user average being at around $371 per annum. Such statistics — along with the strong mobile gaming market in Japan — make the nation a perfect target market...

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Game culturalization

Some game developers and publishers may think “culturalization” is just another term for “localization”. This thinking can’t be blamed as many are still not familiar with culturalization yet. Moreover, it may be confusing simply because culturalization is just a more specific branch of localization. In culturalization, we need to...

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