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GTM

The last thing you want to do when launching a new product is launch it without a proper go-to-market (GTM) strategy framework. Without proper planning, it's impossible to know if you're chasing the wrong audience, entering a market too early or late, or targeting a market that's oversaturated with similar solutions, and you don't want to risk wasting time and resources on an unprofitable product launch.

Our GTM strategy will assist a company in clarifying why it is launching the product, understanding who the product is for, and developing a plan to engage with the customer and persuade them to purchase the product or service.

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A Few Facts & Figures to give You a Wise Perspective on all Marketing things

Email marketing generates a whopping 4200% return on investment

Paid advertisements have a ROI of 200%

A search engine is the starting point for 68% of online experiences

Content marketing costs 62% less than traditional marketing and generates 3x the number of leads

How do we do it?

  • A well-defined strategy and direction for all stakeholders.
  • Reduced product and service time to market.
  • Chances of a successful product or service launch have increased.
  • Improved ability to respond to changes and customer preferences.
  • Improved challenge management.
  • A well-established growth path.
  • Ensured the effective creation of a customer experience.

Services include

Creating buyer personas
Making a value matrix
Creating a marketing strategy
Recognizing the buyer's journey
Choosing a sales strategy
Support is being synchronised
Recognizing the product's position
Creating success metrics
Identifying ongoing budget and resource requirements

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